Myndar partners with Dani by Daniel K at the Baselworld 2015


Myndar’s latest partnership with Dani by Daniel K, a rising New York brand, was on display at Baselworld 2015. Baselworld is one of the most important jewellery tradeshows in the world with more than 150,000 visitors annually. Dani by Daniel K offers affordable luxury and fine jewellery and used the tradeshow to expand their global distribution.  

Myndar has a brand-centric approach not limited to jewellery retailers. Working with Dani by Daniel K, Myndar has developed a unique offering for wholesalers via the award winning mTray technology. This solution allows bulk transactions to be completed with ease, accuracy and security. This offering is set to change the competitive landscape and practice for jewellery wholesale.

A Customer is fascinated by the the ease of transaction using mTray.

Expanding upon the core functions of the mTray, including POS, security and customer data collection, we have optimised the wholesale buyer experience.  Equipped with extensive customer profiling, currency and price automation, the mTray simplifies and enhances the order taking workflow. At the same time, data collected from the mTray is used to analyse customer behavior and provide valuable business insights. To meet the demand of bulk purchases, the mTray is able to have hundreds of items checked-in at once together with associated packaging and display materials. The mTray optimises the sales process eliminating manual calculations, reducing shrinkage, and most importantly, providing a pleasant and efficient customer experience.



Mr. Daniel Koren, founder and designer of DANI by Daniel K and Mr. Matthew Man, CEO of Myndar.